Healthcare is undergoing a playful revolution, making health awareness not just important, but fun and accessible. Imagine a simple band-aid revealing your blood type during a routine exam, or a mobile game that doubles as a hearing test. These interactive campaigns are breaking the mold, transforming healthcare by engaging you in your well-being in a whole new way. Want to learn more? Check out this week’s inspiring case studies and how we can leverage this trend in Pharma marketing ➡
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Tags: . Intel + Dell created a read-aloud book that feeds a “voice bank” that can create a digital copy of a patient’s voice so they can still sound like themselves even after losing their ability to speak normally. Brief Description Motor neuron disease (MND) is a terminal illness. Before it takes your life, however, […]
The Puerto Rican Alzheimer’s Association, in collaboration with the Spanish Broadcasting System – SBS – radio stations, turned the 80-year archive of the radio into a non-pharmacological therapy to help improve the lives of patients living with neurodegenerative disease. The solution is a playlist of old radio jingles, curated based on patient age to remind them of their childhood.