QUICK CASE – SEE MY PAIN (UK)


Nurofen’s campaign uses real women’s stories to raise awareness of the gendered disparity in the perception and treatment of pain.

Brief Description

Nurofen has launched a campaign to bring to life the results of its Gender Pain Gap Index  Report, which reveals the extent of gender pain bias that women experience every day and how this impacts their lives. 

 

Surveying over 5000 UK women and men, Nurofen’s research has found over one in two (56%) of women feel their pain is ignored or dismissed, and they are often deemed ‘emotional’ when it comes to their pain. 

Why is it significant?

Nurofen’s campaign and the Gender Pain Gap Index Report are important because they bring attention to an issue that affects the well-being of women, challenges stereotypes,  and calls for more equitable healthcare practices. 

 

The campaign delves into the gender dimension of pain perception, highlighting the disparities women often face in having their pain taken seriously. 

 

Through compelling narratives and visuals, the campaign challenges societal biases. It encourages a more empathetic understanding of women’s pain experiences, advocating for a shift in how medical professionals and the public perceive and respond to pain complaints. It has the potential to spark conversations and actions that can improve the treatment of pain for women.