Tag: Inclusion
Quick Case – SUPERHUMANS (UK)
In 2021, UK public broadcasting network Channel 4 launched the third iteration of its Superhumans campaign to promote its coverage of the 2020 Tokyo Paralympic Games – a competition it has broadcast since the London Games in 2012. The campaign had two goals, which Channel 4 has been working towards refining since the London Games in 2012: to garner an audience for the Paralympic Games and to change people’s attitudes about disabilities, especially in sports.
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Quick Case – THE 9TH LANE (FRANCE)
For the first time in the history of the Olympic games, the final of the 50m freestyle
brought together nine participants – eight Olympic finalists and French Paralympic
swimmer Laurent Chardard. On the 1st of August at 3.30 am, Laurent competed against the world’s best swimmers in Lane 9 in a pool dedicated to this unique event.
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Quick Case – THE GAMING CAP (BRAZIL)
In partnership with Alienware, Dell Technologies launched The Gaming Cap, the first-of-its-kind technology that allows hearing-impaired people to feel the gaming sounds they can’t hear. With this wearable tech, hearing disabilities no longer detract from the gaming experience. This branded innovation connects a community of over 300 million players with Dell hardware and the entire gaming world. The device is compatible with all gaming platforms and major video game franchises.
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Quick Case – PROJECT CONVEY (US)
Research has shown that individuals on the autistic spectrum find emojis easier to understand than facial expressions. The system captures the emotions of video call participants by using pitch analysis, speech-to-text, and facial expression interpretation. It converts them into a single emoji, helping autistic people communicate and interpret emotions.
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