Quick Case – PROJECT CONVEY (US)

PROJECT CONVEY (US)

Cox Communications: cable provider creates video chat system that helps individuals with autism interpret emotions

Brief Description

Research has shown that individuals on the autistic spectrum find emojis easier to understand than facial expressions. The system captures the emotions of video call participants by using pitch analysis, speech-to-text, and facial expression interpretation. It converts them into a single emoji, helping autistic people communicate and interpret emotions.

Why is it significant?

According to the Centers for Disease Control and Prevention (CDC), 1 in 36 children in the US have an identified autism spectrum disorder. Research conducted by Ghent University found that adults with autism found the back-and-forth flow of video calls difficult during the pandemic and that many experienced anxieties about digital communication.

 

Cox’s commitment to creating technology that caters to individuals on the autistic spectrum demonstrates a commitment to inclusivity and accessibility, as well as empathy and understanding toward diverse user needs. This feature not only benefits individuals on the autistic spectrum but also promotes societal awareness and acceptance of neurodiversity.

 

This could strengthen the brand’s perception as a forward-thinking company that uses technology for meaningful and impactful purposes. Cox can be seen as a brand that goes beyond profits, focusing on improving society.