Tag: DE&I
Empathy Unveiled: Addressing Gender and Racial Disparities in Pain Treatment
In healthcare, empathy takes center stage, prompting a closer examination of gender and racial disparities in pain treatment. Several impactful campaigns have shed light on these inequities in recent years, fostering a global conversation about the importance of empathy, understanding, and equal access to pain relief.
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Super Bowl 2024 Highlights and Pfizer’s Big Game Strategy
For the first time, Pfizer stepped onto the big stage of Super Bowl LVIII on February 2024 with a captivating commercial titled “Here’s to Science.” This 60-second ad, with an extended 90-second version available online, aimed to achieve several goals through its strategic approach and creative execution.
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Quick Case – SUPERHUMANS (UK)
In 2021, UK public broadcasting network Channel 4 launched the third iteration of its Superhumans campaign to promote its coverage of the 2020 Tokyo Paralympic Games – a competition it has broadcast since the London Games in 2012. The campaign had two goals, which Channel 4 has been working towards refining since the London Games in 2012: to garner an audience for the Paralympic Games and to change people’s attitudes about disabilities, especially in sports.
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Quick Case – THE 9TH LANE (FRANCE)
For the first time in the history of the Olympic games, the final of the 50m freestyle
brought together nine participants – eight Olympic finalists and French Paralympic
swimmer Laurent Chardard. On the 1st of August at 3.30 am, Laurent competed against the world’s best swimmers in Lane 9 in a pool dedicated to this unique event.
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Quick Case – THE GAMING CAP (BRAZIL)
In partnership with Alienware, Dell Technologies launched The Gaming Cap, the first-of-its-kind technology that allows hearing-impaired people to feel the gaming sounds they can’t hear. With this wearable tech, hearing disabilities no longer detract from the gaming experience. This branded innovation connects a community of over 300 million players with Dell hardware and the entire gaming world. The device is compatible with all gaming platforms and major video game franchises.
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