QUICK CASE – BELIEVE MY PAIN (US)
Advil aims to combat racial bias in medical pain treatment
Brief Description
In collaboration with the Morehouse School of Medicine, the Advil Pain Equity Project’s “Believe My Pain” campaign tackles medical bias in pain management.
A survey involving 2,000 Americans revealed troubling statistics, with 74% of Black participants reporting bias in pain diagnosis and treatment and 53% avoiding treatment after negative experiences with healthcare providers.
To address this issue, Advil targets healthcare professionals (HCPs) and consumers, aiming to provide tools for patients to have more effective conversations with HCPs and raise awareness of pain bias.
A key element of the initiative is the development of a medical school curriculum to address biases in pain management, intending to reach the next generation of HCPs.
Why is it significant?
This campaign addresses healthcare disparities, promotes medical education, and seeks to drive change through awareness and education. It confronts the racial disparities in pain treatment, shedding light on the historical biases that have contributed to the underestimation and undertreatment of pain in people of color.
It raises awareness about the systemic challenges faced by individuals from diverse racial backgrounds in receiving adequate pain relief, emphasizing the importance of empathy, cultural sensitivity, and unbiased medical care.