Quick Case – E-NTERPRETERS (PERU)
E-NTERPRETERS (PERU)
Pilsen Callao: instant translation of game chats for players with hearing disabilities
Brief Description
Deaf individuals should have the right to accessibility in all activities, including videos and online gaming.
Pilsen Callao, positioned as “the beer of friendship,” has developed technology to convert spoken word to sign language in real-time to aid deaf and hard-of-hearing players in communication during matches.
The AI detects each player’s voice and separates them into channels, allowing the user to identify each speaker.
Other brands on platforms like YouTube, Twitch, and the Metaverse also made the technology available, demonstrating a commitment to spreading accessibility solutions across the gaming and online content creation landscape.
Why is it significant?
There are over 300 million deaf gamers worldwide. Many games have chat functions for players to communicate while playing, but not all games allow this pause.
Players with hearing disabilities have difficulty communicating with their teammates because audio channels are often preferred over messaging during live matches. This preference for spoken communication over messaging arises due to the faster speaking pace (live gameplay demands agility and focused attention).
Developing a solution that benefits deaf and hard-of-hearing gamers supports an underserved community while benefiting business interests, including market differentiation, brand image enhancement, and the potential for increased engagement and customer loyalty within the gaming community.