Eczema looks different on every skin tone, but some are under represented. Eczema
affects individuals across all demographics, yet the representation in resources and
awareness often falls short for communities of color. When parents searched online “baby
eczema” the results were mostly babies with Caucasian skin.

In the field of wearable technology, the EQL Band emerges as a beacon of inclusivity
and accuracy. This groundbreaking device confronts the prevalent bias in smartwatches,
particularly in heart rate monitoring on darker skin tones.

Lyme disease, with its elusive symptoms and potential long-term consequences, remains a formidable health challenge. Yet, amidst this complexity, the Global Lyme Alliance (GLA)
has unveiled a game-changing solution.

Dexcom’s “Feels Like Magic” Super Bowl 2023 commercial highlights its G7 continuous glucose monitoring system – CGM.

Featuring pop star and Type 1 diabetes patient and advocate Nick Jonas (Jonas Brothers).

The Talkspace “Starting to get it together” ad campaign features a relatable individual struggling with commitment issues in relationships and their career who acknowledged the need for support but has hesitated in the past.

From at-home telehealth consultations to affordable, nearby clinics when you need them, CVS makes healthcare work for customers’ schedules and budgets.

The “Every part of you is connected” advert by Teladoc Health emphasizes the need for holistic healthcare, where physical and mental well-being are intertwined. Teladoc Health facilitates this holistic approach by offering accessible online and phone-based healthcare services.

Medisafe is a leading medication management app boasting millions of users worldwide. It plays a pivotal role in healthcare transformation by empowering patients to take greater control over their health regimens. 

Apple’s “The Greatest” commercial is a stunning display of consumer empowerment within healthcare. The ad features diverse individuals using Apple technology to overcome obstacles related to vision, hearing, mobility, and cognitive difficulties.

PillPack is an online pharmacy that revolutionized medication management by pre-sorting prescriptions into individual packets marked with dosage and time, eliminating confusing pill bottles and boxes.

In the UK, the LGBTQIA+ community was disproportionately affected by an epidemic of Monkeypox, not helped by the UK media having pushed a narrative full of stigma and a slow second-dose vaccine rollout.

Exploring drawings of penises in public places and giving them new meaning is the core of the Graffitesti project, created for the National Cancer Institute in Chile.

Imagina Más (equality, sexual health & diversity NGO) uses special water-repellent technology to show STI awareness messages when people urinate in the streets.

Movistar created a playlist that transforms Spotify lyrics into a company and safety tool for women when traveling alone in a taxi at night .

Tags: . Intel + Dell created a read-aloud book that feeds a “voice bank” that can create a digital copy of a patient’s voice so they can still sound like themselves even after losing their ability to speak normally. Brief

The Puerto Rican Alzheimer’s Association, in collaboration with the Spanish Broadcasting System – SBS – radio stations, turned the 80-year archive of the radio into a non-pharmacological therapy to help improve the lives of patients living with neurodegenerative disease. The solution is a playlist of old radio jingles, curated based on patient age to remind them of their childhood.

In collaboration with the Morehouse School of Medicine, the Advil Pain Equity Project’s “Believe My Pain” campaign tackles medical bias in pain management.

Nurofen has launched a campaign to bring to life the results of its Gender Pain Gap Index Report, which reveals the extent of gender pain bias that women experience every day and how this impacts their lives.

Tags: Awareness, Brand Activation, dillema, Engagement, Health, Interactive, OOH, Public Health, Smart Use of Media, Sparks Conversation. DISEASES DILEMMA (Australia) Medical research organization poses as charity Sophie’s Choice, leading to AU$19m ($13.8m) in donations. Brief Description The Garvan Institute of

Tags: Analogies, Awareness, Brand Activation, Brand-Led Education, Health, OOH, Pharma, PR, Public Health, Sent, Sparks Conversation, Visual. THE COLLAPSE (SPAIN) Daiichi Sankyo puts cholesterol clogs the streets of Spain Brief Description The idea was to make the high cholesterol problem

Tags: Ad Campaign, Awareness, Health, Health Awareness, OOH, Self Esteem, Sparks Conversation, Teens. INJECTABLE BILLBOARDS (CANADA) Dove makes a billboard out of syringes to pierce toxic beauty trends among teens Brief Description Even though their faces are still developing, an

UK CHARITY CALM USES THE SCALE AND REACH OF A TV BROADCASTER (ITV) TO CHALLENGE THE MISCONCEPTIONS ABOUT THE SIGNS OF SUICIDE Tags: Brand-Led Solution, charity, Conversation, PopularCulture, Prejudice, Street Activation, Suicide, Treatment. https://vimeo.com/891664038/eb80b5a263 Grand Prix (Film), Gold (Health &

For the first time, Pfizer stepped onto the big stage of Super Bowl LVIII on February 2024 with a captivating commercial titled “Here’s to Science.” This 60-second ad, with an extended 90-second version available online, aimed to achieve several goals through its strategic approach and creative execution.

It is known that 70% of Argentinean women over 40 postpone mammogram appointments.

Movember has launched a non-fungible token (NFT) collection, which the charity believes is the first that could help save lives through increased awareness of testicular cancer.

This product consists of thirty-two positions, covering a range of partnerships (male/ female, female/female, male/male), spread out between four types of cancer — skin, breast, testicular, and prostate.

In 2021, UK public broadcasting network Channel 4 launched the third iteration of its Superhumans campaign to promote its coverage of the 2020 Tokyo Paralympic Games – a competition it has broadcast since the London Games in 2012. The campaign had two goals, which Channel 4 has been working towards refining since the London Games in 2012: to garner an audience for the Paralympic Games and to change people’s attitudes about disabilities, especially in sports.

For the first time in the history of the Olympic games, the final of the 50m freestyle
brought together nine participants – eight Olympic finalists and French Paralympic
swimmer Laurent Chardard. On the 1st of August at 3.30 am, Laurent competed against the world’s best swimmers in Lane 9 in a pool dedicated to this unique event.

Adidas’ Project Runner 321 proposes that the 321 spot in every marathon be reserved specifically for runners with Down Syndrome.

In Chile, cannabis is illegal, and its cultivation, acquisition, and consumption are considered crimes, even for patients who use cannabis for medicinal purposes.

Soot pollution in Nigeria’s Rivers State, attributed to oil bunkering, gas flaring, and illegal refineries, has led to an alarming increase in soot levels, at times surpassing WHO guidelines by 40x. Despite its severe health impacts, national discourse has sidelined the issue.

In Honduras, access to certain forms of contraception, such as the morning-after pill, has been constrained by strict laws and cultural norms. The country’s conservative
reproductive health policies, influenced by societal and religious beliefs, have historically limited or prohibited the availability of emergency contraception.

In partnership with Alienware, Dell Technologies launched The Gaming Cap, the first-of-its-kind technology that allows hearing-impaired people to feel the gaming sounds they can’t hear. With this wearable tech, hearing disabilities no longer detract from the gaming experience. This branded innovation connects a community of over 300 million players with Dell hardware and the entire gaming world. The device is compatible with all gaming platforms and major video game franchises.

Deaf individuals should have the right to accessibility in all activities, including videos and online gaming.

Research has shown that individuals on the autistic spectrum find emojis easier to understand than facial expressions. The system captures the emotions of video call participants by using pitch analysis, speech-to-text, and facial expression interpretation. It converts them into a single emoji, helping autistic people communicate and interpret emotions.

Following professional soccer striker Sébastien Haller’s testicular cancer diagnosis, Borussia Dortmund aimed to raise awareness for men’s health check-ups.

Dyslexia detection is challenging, especially in China, where parents feel embarrassed to take their kids for testing.

In Colombia, approximately 300,000 children under 18 experience hearing issues. However, nearly half of the population resides where access to audiometry exams is limited. Additionally, some parents may need to consider the possibility of their children having hearing problems.

Gilled Sciences, a research-based biopharmaceutical company focused on discovering, developing, and commercializing innovative medicines, used AI and sound analytics to turn the interviews of three women living with metastatic triple-negative breast cancer into works of art.

Like a real-life biographer, ‘bAIgrapher’ starts by collecting stories from Alzheimer’s patients and their loved ones, interviewing them via a digital platform.

Lifesaving Radio features over 30 hours of music clinically suited for peak surgical performance.

Chile is the Latin American country with the highest rates of insomnia. Millions of Chileans live in extreme areas with low access to doctors, the internet, or apps.

The incidence of breast cancer is on the rise in rural India, but women are unaware of simple self-examination steps that can detect breast cancer early.

Indonesian schools usually feature open-air dining areas, presenting a specific health risk: flies landing on children and their food. In the country’s hot and humid climate, flies are vectors for diseases like diarrhea, dysentery, typhus, and cholera. The issue is especially acute in schools near markets, landfills, and other favored breeding grounds.

The font library developed by Alibaba Health, the group’s digital healthcare and pharmaceutical e-commerce business, supports inputting Braille with Pinyin, the official romanization system for standard Mandarin Chinese. And they made it open source for more people to use.

Anghami, the leading music streaming app for the Middle East and North Africa, created a very inclusive device so that everyone can be touched by its music. Sole Music is a specially designed insole with integrated technology that can be placed in any shoe, like headphones for feet. It pairs wirelessly with any mobile, allowing the hearing impaired to enjoy musical vibrations on the go from the music streaming platform.

Procter & Gamble’s mass hair care brand Herbal Essences introduced tactile markings on select bottles in North America – providing raised stripes for shampoo and circles for conditioner on its bio:renew range. These markings are going to be rolled out across all shampoo and conditioner ranges.

To mark World Sight Day, Haleon and Microsoft launched a joint project to make health products more accessible for blind and visually impaired consumers, using Artificial Intelligence (AI) technology that narrates the labels of products.