Ninja, World’s Biggest Gaming Streamer, Reveals Cancer Diagnosis

Fortnite Fights Skin Cancer: A Gaming Revolution

Vaseline Scores Critical Win: Thai Gamers Swap Skins to Save Lives

Bausch + Lomb is using TikTok to promote its Lumify eye drops through a dance challenge.

AbbVie Breaks the Mold with Calming Content on TikTok

Genentech Leverages Social Media to Raise Awareness About Biomarker Testing with Patient Stories

Bypass Denial: Sanofi Uses Humor to Get Polish Men Talking Health

Forget the Finger: Prost8 Tackles Prostate Cancer with a Humorous Punch

A pregnancy test that can save men’s lives

A Martha Stewart Masterclass on how to protect you and yours

Reframing Routine: How Moderna’s “Spikevax That Body” Campaign Vaccinated Millions

From Seasonal Threats to a Looming Shingles Risk

Beyond Bombs: Babyshop’s Radio Lullaby Replaces War’s Noise with Comfort in Syria

Beats that Beat Anxiety: BENEE’s “Bagels” Offers Hope to New Zealand’s Youth

Gamma Wave Sound Transforms Dementia Care

Making Scary Surgery Sound Appealing: The Grace of Nail Art combined with the Power of Sonic Branding in Healthcare

Campaign raises awareness of acral melanoma through the visual medium of nail sticker

Nail pattern with each step to perform a breast self-exam to remind women from 20 years on to perform it at least once a month

A Culturally Sensitive Approach to Increase Organ Donation in Taiwan.

A Culturally Sensitive Approach to Increase Organ Donation in Taiwan,

Free tattoo designate organ donors.

NHS Blood and Transplant have an urgent shortage of pediatric organ donors, with 233 children on the waiting list for a transplant. The Waiting to Live campaign made this invisible wait public, telling the real-life stories of children seeking a lifesaving donation.

From K-Drama to Public Safety: K-Pop Promotional Posters Turned Into functioning Drug Test Kits.

Hearing test transformed into an immersive and entertaining gaming experience in Roblox.

Your Blood Type, Unlocked: DASA’s Innovative Band-Aid Boosts Blood Donations and Patient Engagement.

Combating Self-Medication with visual cues.

Fabogesic Flips the Script: Less Pills, More Sales.

Turning Pills into Hope: Opioid Helpline Connects Users with Survivors When They Need It Most.

Powerade, a Coca-Cola-owned sports beverage, has developed a global campaign featuring gymnast Simone Biles that is focused around supporting athletes’ mental and physical well-being during the Olympics.

The campaign aims to redefine public perception of the Paralympics, shifting focus from a heartwarming spectacle to a high-stakes athletic competition.

As part of a long term continuous effort, Channel 4 aims to redefine public perception of Paralympic athletes as world-class competitors, not simply individuals overcoming disability. Their “Considering What?” campaign highlights the athleticism of Paralympians by showcasing their battles against fundamental forces like gravity.

Medical apparel brand Figs has announced a partnership to outfit the entire 250-person U.S. Olympic Medical Team for the Paris Games.

Bronx-based Montefiore Einstein Comprehensive Cancer Center has unveiled a unique campaign linking the borough’s iconic breakdancing culture to cancer detection.

Eli Lilly has expanded its Olympic-themed marketing campaign for the GLP-1 diabetes drug Mounjaro, featuring Olympic gymnast Simone Biles and her mother, Nellie.

Eli Lilly released a campaign in the US to show it is ready for the Olympics – not only the games in Paris but all of the games through the Los Angeles edition in 2028.

A multi-channel campaign targeted the world’s top designers

The first Arabic dyslexic-friendly font – Maqroo (meaning: readable).

Uneven Like Your Lymphedema: JOBST’s Bold New Font Raises Awareness

Apple gives a significant contribution to the ongoing discussion about health data privacy

The first AI Powered Haptic Therapist for Speaking Disorders

Apple uses fantasy to present its “Personal Voice” Accessibility Feature

Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection

A fashion line based on the experiences of patients living with generalized pustular psoriasis (GPP)

Runway Relief: Buscopan Combats IBS with a Fashionably Funny Campaign

While not a medical company, the Peruvian cement brand Sol is making a significant impact on public health with their innovative “Sightwalks” project.

India grapples with a daunting challenge: the world’s second-highest number of diabetes cases, with over half remaining undiagnosed. Traditional blood tests pose hurdles – distance, cost, and lack of resources – particularly in rural areas. This is where “Voice to Diabetes” steps in, offering a groundbreaking solution.

To promote its audiology services, Specsavers teamed up with 1980s popstar Rick Astley to launch a re-recording of his song ‘Never Gonna Give You Up’ – this time with some lyrics amusingly tweaked.

Moderna Celebrates Change with Tennis Legend Arthur Ashe

A Hilarious Campaign that Celebrates Brand Effectiveness

An unique approach that revolutionizes the pediatric MRI experience

A spoon that helps detect iron deficiency by representing a healthy tongue’s color

Unveiling a Hidden Conversation about Cervical Cancer

Cell Phone Photos Become Lifesavers in Fight Against Childhood Eye Cancer

Brand hijacks Instagram’s sales tool to highlight the importante of breast cancer exams.

British Heart Foundation Vinnie Jones’ hard and fast Hands only CPR saves lives once more with music and simple instructions

Using TikTok dance steps to teach sign language.

The Sound of Pain: Subtle Branding Through Phone Pings

Beyond the Logo: Nurofen’s Colorful Approach to Boosting Brand Recognition

From Shame to Empowerment: How TENA Men’s Campaign Reframed Incontinence

Brazilian version of the Vagina Academy runs entirely on TikTok.

How an intimate health brand is fighting shame and stigma through a global education platform – and reached 163 million people through global media coverage.

Illustrations and differentiated visual language to engage young adults with the heartburn category.

As part of an effort to change its public image from corporate to more human and relatable, Sanofi is sponsoring the upcoming Olympic and Paralympic Games Paris 2024, reaching a wider audience and showcasing their new approach.

Immersive experiment visually reveals the spread of flu germs among kids.

Exploring physical and emotional relief in an immersive brand activation.

Kidney Disease with Spectacular Results.

Sanofi’s disgustingly successful campaign aimed to 18-25 in New Zealand encourage vaccination.

Make visible all the lives behind Spinal Muscular Atrophy (SMA), a highly disabling disease.

The first-ever sound of cancer cells being destroyed captured to create ‘The
Most Beautiful Sound’.

Artwork make patients visualize the advances of myeloma treatment and their life
extent.

In order to emphasize the importance of testing and early diagnosis for kidney disease, particularly in patients with type 2 diabetes or high blood pressure, music videos with a remixed version of the rap classic “It Takes Two” were created by musician Rob Base.

Catchy song, nice illustrations, and funny analogies help the company grow while talking about #2

Rap, storytelling, AR and gaming to make nutrition literacy fun and turn kids into experts on sugar

Eczema looks different on every skin tone, but some are under represented. Eczema
affects individuals across all demographics, yet the representation in resources and
awareness often falls short for communities of color. When parents searched online “baby
eczema” the results were mostly babies with Caucasian skin.

In the field of wearable technology, the EQL Band emerges as a beacon of inclusivity
and accuracy. This groundbreaking device confronts the prevalent bias in smartwatches,
particularly in heart rate monitoring on darker skin tones.

Lyme disease, with its elusive symptoms and potential long-term consequences, remains a formidable health challenge. Yet, amidst this complexity, the Global Lyme Alliance (GLA)
has unveiled a game-changing solution.

Dexcom’s “Feels Like Magic” Super Bowl 2023 commercial highlights its G7 continuous glucose monitoring system – CGM.

Featuring pop star and Type 1 diabetes patient and advocate Nick Jonas (Jonas Brothers).

The Talkspace “Starting to get it together” ad campaign features a relatable individual struggling with commitment issues in relationships and their career who acknowledged the need for support but has hesitated in the past.

From at-home telehealth consultations to affordable, nearby clinics when you need them, CVS makes healthcare work for customers’ schedules and budgets.

The “Every part of you is connected” advert by Teladoc Health emphasizes the need for holistic healthcare, where physical and mental well-being are intertwined. Teladoc Health facilitates this holistic approach by offering accessible online and phone-based healthcare services.

Medisafe is a leading medication management app boasting millions of users worldwide. It plays a pivotal role in healthcare transformation by empowering patients to take greater control over their health regimens. 

Apple’s “The Greatest” commercial is a stunning display of consumer empowerment within healthcare. The ad features diverse individuals using Apple technology to overcome obstacles related to vision, hearing, mobility, and cognitive difficulties.

PillPack is an online pharmacy that revolutionized medication management by pre-sorting prescriptions into individual packets marked with dosage and time, eliminating confusing pill bottles and boxes.

In the UK, the LGBTQIA+ community was disproportionately affected by an epidemic of Monkeypox, not helped by the UK media having pushed a narrative full of stigma and a slow second-dose vaccine rollout.

Exploring drawings of penises in public places and giving them new meaning is the core of the Graffitesti project, created for the National Cancer Institute in Chile.

Imagina Más (equality, sexual health & diversity NGO) uses special water-repellent technology to show STI awareness messages when people urinate in the streets.

Movistar created a playlist that transforms Spotify lyrics into a company and safety tool for women when traveling alone in a taxi at night .

Tags: . Intel + Dell created a read-aloud book that feeds a “voice bank” that can create a digital copy of a patient’s voice so they can still sound like themselves even after losing their ability to speak normally. Brief

The Puerto Rican Alzheimer’s Association, in collaboration with the Spanish Broadcasting System – SBS – radio stations, turned the 80-year archive of the radio into a non-pharmacological therapy to help improve the lives of patients living with neurodegenerative disease. The solution is a playlist of old radio jingles, curated based on patient age to remind them of their childhood.

In collaboration with the Morehouse School of Medicine, the Advil Pain Equity Project’s “Believe My Pain” campaign tackles medical bias in pain management.

Nurofen has launched a campaign to bring to life the results of its Gender Pain Gap Index Report, which reveals the extent of gender pain bias that women experience every day and how this impacts their lives.

Tags: Awareness, Brand Activation, dillema, Engagement, Health, Interactive, OOH, Public Health, Smart Use of Media, Sparks Conversation. DISEASES DILEMMA (Australia) Medical research organization poses as charity Sophie’s Choice, leading to AU$19m ($13.8m) in donations. Brief Description The Garvan Institute of

Tags: Analogies, Awareness, Brand Activation, Brand-Led Education, Health, OOH, Pharma, PR, Public Health, Sent, Sparks Conversation, Visual. THE COLLAPSE (SPAIN) Daiichi Sankyo puts cholesterol clogs the streets of Spain Brief Description The idea was to make the high cholesterol problem

Tags: Ad Campaign, Awareness, Health, Health Awareness, OOH, Self Esteem, Sparks Conversation, Teens. INJECTABLE BILLBOARDS (CANADA) Dove makes a billboard out of syringes to pierce toxic beauty trends among teens Brief Description Even though their faces are still developing, an

UK CHARITY CALM USES THE SCALE AND REACH OF A TV BROADCASTER (ITV) TO CHALLENGE THE MISCONCEPTIONS ABOUT THE SIGNS OF SUICIDE Tags: Brand-Led Solution, charity, Conversation, PopularCulture, Prejudice, Street Activation, Suicide, Treatment. https://vimeo.com/891664038/eb80b5a263 Grand Prix (Film), Gold (Health &

For the first time, Pfizer stepped onto the big stage of Super Bowl LVIII on February 2024 with a captivating commercial titled “Here’s to Science.” This 60-second ad, with an extended 90-second version available online, aimed to achieve several goals through its strategic approach and creative execution.

It is known that 70% of Argentinean women over 40 postpone mammogram appointments.

Movember has launched a non-fungible token (NFT) collection, which the charity believes is the first that could help save lives through increased awareness of testicular cancer.

This product consists of thirty-two positions, covering a range of partnerships (male/ female, female/female, male/male), spread out between four types of cancer — skin, breast, testicular, and prostate.

In 2021, UK public broadcasting network Channel 4 launched the third iteration of its Superhumans campaign to promote its coverage of the 2020 Tokyo Paralympic Games – a competition it has broadcast since the London Games in 2012. The campaign had two goals, which Channel 4 has been working towards refining since the London Games in 2012: to garner an audience for the Paralympic Games and to change people’s attitudes about disabilities, especially in sports.