Tag: Sparks Conversation
Laughing Matters: How Humor and Music Drive Healthcare Engagement
This weekly edition is dedicated to the fascinating realm of edutainment – the fusion of
entertainment, music, and humor to educate, engage, and empower audiences on vital
health topics. In this issue, we explore innovative campaigns that leverage the power of
creativity to spark conversations and drive meaningful change.
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Scrolling Therapy, Eurofarma (Brazil)
Eurofarma, a Brazilian-based multinational pharmaceutical corporation operating in 22 countries, launched a new facial expression recognition experimental tool powered by artificial intelligence that enables patients with Parkinson’s disease to control their social media engagement using facial expressions.
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Unfear, Samsung (Global)
Hyperacusis, a heightened sensitivity to sounds, can be a profoundly distressing challenge for those living with autism. This condition can lead to fear, anxiety, and social isolation.
Samsung developed a unique tool that combines specialized earbud hardware with AI-driven software to modulate noise selectively. It provides a means for people living with autism to manage sensory overload and enhance their quality of life and overall well-being.
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HealthCare, Mental Health and MedTech – Special Edition: Highlights from SXSW 2024
SXSW is an annual festival in Austin, Texas. Considered one of the world’s most important innovation festivals, it serves as a melting pot of creativity, bringing together individuals from across the globe to share ideas and collaborate. The festival spans various domains, including technology, music, film, and more.
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Beyond Stigma: Innovative Guerrilla Strategies in Health Awareness
In the context of health awareness campaigns, a powerful and often unconventional approach has emerged—guerrilla tactics designed to confront and dismantle the stigma surrounding sensitive health issues. These campaigns aim to raise awareness about topics considered taboo or laden with societal discomfort, employing inventive and attention-grabbing strategies that capture public attention.
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