The health and pharmaceutical industry has a lot to communicate – product features, benefits, and sometimes even delicate topics. And, traditionally, healthcare advertising relies on a direct approach, which not always results in enjoyable or memorable ads for the viewers.
Let’s ditch the outdated scripts and one-size-fits-all messages. In the world of healthcare marketing, capturing the attention of teens and young adults requires a fresh approach. This issue of Hacking Healthcare Marketing dives into three innovative campaigns that are breaking the mold. Get ready to discover strategies that go beyond traditional advertising and instead build engagement, empower with knowledge, and redefine how young people perceive healthcare topics.
As part of an effort to change its public image from corporate to more human and relatable, Sanofi is sponsoring the upcoming Olympic and Paralympic Games Paris 2024, reaching a wider audience and showcasing their new approach.
In a landscape where health campaigns often seek innovative ways to engage audiences
and address critical issues, several recent initiatives stand out for their creative
approaches and impactful messaging. Despite their diverse focuses and target
demographics, these campaigns share common threads that underscore broader trends
in healthcare marketing and advocacy.
In order to emphasize the importance of testing and early diagnosis for kidney disease, particularly in patients with type 2 diabetes or high blood pressure, music videos with a remixed version of the rap classic “It Takes Two” were created by musician Rob Base.
