Tag: Social Media
From TikTok to Treatment: Breaking New Ground in Health Marketing
From TikTok to Treatment: Breaking New Ground in Health Marketing Discover how Genentech, AbbVie, and Bausch + Lomb are transforming health awareness with creative social media campaigns focused on TikTok. From boosting biomarker testing knowledge to soothing migraine relief and sparking eye-catching dance challenges, these brands are not only setting new standards in patient engagement, they are putting the patient at the center of their communication. Dive into their innovative approaches and see how they’re making a difference!
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From Viral Trends to Life-Changing Skills: Smart Uses of Media and Social Media for Good
Forget the endless scrolling and mindless entertainment. This weekly Abbove edition dives into the positive power of media and social media. We’ll explore innovative campaigns that transcend the usual noise, using creative strategies to educate, empower, and redefine how people engage with vital topics.
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