Tags: Awareness, Brand Activation, dillema, Engagement, Health, Interactive, OOH, Public Health, Smart Use of Media, Sparks Conversation. DISEASES DILEMMA (Australia) Medical research organization poses as charity Sophie’s Choice, leading to AU$19m ($13.8m) in donations. Brief Description The Garvan Institute of Medical Research in Australia aimed to raise awareness, consideration, and funding for its cause among […]
In recent years, healthcare companies have increasingly recognized the power of public spaces and streets as platforms for fostering public discourse on critical health issues.
Several noteworthy campaigns serve as prime examples of this trend, addressing topics such as depression, body image anxiety, high cholesterol, and medical research funding.
For the first time, Pfizer stepped onto the big stage of Super Bowl LVIII on February 2024 with a captivating commercial titled “Here’s to Science.” This 60-second ad, with an extended 90-second version available online, aimed to achieve several goals through its strategic approach and creative execution.
For the first time, Pfizer stepped onto the big stage of Super Bowl LVIII on February 2024 with a captivating commercial titled “Here’s to Science.” This 60-second ad, with an extended 90-second version available online, aimed to achieve several goals through its strategic approach and creative execution.
Soot pollution in Nigeria’s Rivers State, attributed to oil bunkering, gas flaring, and illegal refineries, has led to an alarming increase in soot levels, at times surpassing WHO guidelines by 40x. Despite its severe health impacts, national discourse has sidelined the issue.
In Honduras, access to certain forms of contraception, such as the morning-after pill, has been constrained by strict laws and cultural norms. The country’s conservative
reproductive health policies, influenced by societal and religious beliefs, have historically limited or prohibited the availability of emergency contraception.
Advocacy is a transformative force that has the potential for societal change. Cases worldwide demonstrate that resilience, innovation, and collaboration are crucial to shaping better futures. Here, we feature three such cases, which showcase Honduras’ advancements in reproductive rights, Nigeria’s environmental awareness campaign, and Chile’s progressive healthcare advocacy.
In Colombia, approximately 300,000 children under 18 experience hearing issues. However, nearly half of the population resides where access to audiometry exams is limited. Additionally, some parents may need to consider the possibility of their children having hearing problems.
