Tag: Smart Use of Media
From Viral Trends to Life-Changing Skills: Smart Uses of Media and Social Media for Good
Forget the endless scrolling and mindless entertainment. This weekly Abbove edition dives into the positive power of media and social media. We’ll explore innovative campaigns that transcend the usual noise, using creative strategies to educate, empower, and redefine how people engage with vital topics.
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Beyond Stigma: Innovative Guerrilla Strategies in Health Awareness
In the context of health awareness campaigns, a powerful and often unconventional approach has emerged—guerrilla tactics designed to confront and dismantle the stigma surrounding sensitive health issues. These campaigns aim to raise awareness about topics considered taboo or laden with societal discomfort, employing inventive and attention-grabbing strategies that capture public attention.
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JINGLE THERAPY (PUERTO RICO)
The Puerto Rican Alzheimer’s Association, in collaboration with the Spanish Broadcasting System – SBS – radio stations, turned the 80-year archive of the radio into a non-pharmacological therapy to help improve the lives of patients living with neurodegenerative disease. The solution is a playlist of old radio jingles, curated based on patient age to remind them of their childhood.
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