This week’s edition explores how unconventional channels can be leveraged to deliver powerful health messages. We brought three campaigns that transformed nails into platforms for promoting self-breast exams, detecting skin cancer, and even reimagining surgical procedures. Discover how these campaigns have redefined health communication and inspired innovative approaches to engaging audiences.
#healthawareness #marketinginsights #inspiration
This week’s edition explores creative ways to promote responsible medication use. From innovative packaging to helpline heroes, discover how pharma & NGOs are tackling self-medication for better health outcomes.
#SelfMedAwareness #PharmaInnovation #PublicHealth
Last week, we explored the creativity and the remarkable rise of Health and Pharma categories at the 2024 Cannes Lions International Festival of Creativity. This week we highlight how Health and Pharma categories got a significant portion of the top awards in other categories – PR, Radio & Audio, Innovation and Design.