Tag: Pharma
Every Part of You is Connected (Teladoc)
The “Every part of you is connected” advert by Teladoc Health emphasizes the need for holistic healthcare, where physical and mental well-being are intertwined. Teladoc Health facilitates this holistic approach by offering accessible online and phone-based healthcare services.
marcello_magalhaes
Consumerization of Health Series: New Ways to Connect and Provide Health (ed.#2)
The healthcare landscape is witnessing a fundamental transformation in the patient-doctor relationship and the delivery of health services.
Gone are the days of unquestioned medical authority; a more collaborative dynamic is emerging where patients are empowered to take a more active role in their health. This revolution is largely fueled by technology, reshaping how patients access information and interact with their healthcare providers.
marcello_magalhaes
Consumerization of Healthcare Series: Shifting from Products to Patients (ed.#1)
The pharmaceutical industry has historically focused on developing and marketing products to treat specific diseases or conditions. This approach often viewed patients as passive treatment recipients with limited involvement in their healthcare journey.
marcello_magalhaes
Quick case – THE COLLAPSE (SPAIN)
Tags: Analogies, Awareness, Brand Activation, Brand-Led Education, Health, OOH, Pharma, PR, Public Health, Sent, Sparks Conversation, Visual. THE COLLAPSE (SPAIN) Daiichi Sankyo puts cholesterol clogs the streets of Spain Brief Description The idea was to make the high cholesterol problem visible to clearly show society the risks of high cholesterol levels in our arteries. So […]
marcello_magalhaes
Quick Case – MORNING AFTER ISLAND (HONDURAS)
In Honduras, access to certain forms of contraception, such as the morning-after pill, has been constrained by strict laws and cultural norms. The country’s conservative
reproductive health policies, influenced by societal and religious beliefs, have historically limited or prohibited the availability of emergency contraception.
admin