Tag: Pharma
IT TAKES TWO – KIDNEY DISEASE (US)
In order to emphasize the importance of testing and early diagnosis for kidney disease, particularly in patients with type 2 diabetes or high blood pressure, music videos with a remixed version of the rap classic “It Takes Two” were created by musician Rob Base.
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Laughing Matters: How Humor and Music Drive Healthcare Engagement
This weekly edition is dedicated to the fascinating realm of edutainment – the fusion of
entertainment, music, and humor to educate, engage, and empower audiences on vital
health topics. In this issue, we explore innovative campaigns that leverage the power of
creativity to spark conversations and drive meaningful change.
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Scrolling Therapy, Eurofarma (Brazil)
Eurofarma, a Brazilian-based multinational pharmaceutical corporation operating in 22 countries, launched a new facial expression recognition experimental tool powered by artificial intelligence that enables patients with Parkinson’s disease to control their social media engagement using facial expressions.
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Consumerization of Healthcare Series: The Pivotal Role of Technology (ed.#3)
The rise of smartphones, wearables, and health apps has fundamentally changed how people interact with their health.
Patients now have unprecedented access to health information, allowing them to monitor their well-being, track symptoms, research potential treatments, and even find digital tools to help with their condition.
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