Tag: Patient Stories

From TikTok to Treatment: Breaking New Ground in Health Marketing Discover how Genentech, AbbVie, and Bausch + Lomb are transforming health awareness with creative social media campaigns focused on TikTok. From boosting biomarker testing knowledge to soothing migraine relief and sparking eye-catching dance challenges, these brands are not only setting new standards in patient engagement, they are putting the patient at the center of their communication. Dive into their innovative approaches and see how they’re making a difference!