Tag: OOH
Self-Medication: Creative Impact for Both Prevention and Consequence Management
This week’s edition explores creative ways to promote responsible medication use. From innovative packaging to helpline heroes, discover how pharma & NGOs are tackling self-medication for better health outcomes.
#SelfMedAwareness #PharmaInnovation #PublicHealth
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Beyond Stigma: Innovative Guerrilla Strategies in Health Awareness
In the context of health awareness campaigns, a powerful and often unconventional approach has emerged—guerrilla tactics designed to confront and dismantle the stigma surrounding sensitive health issues. These campaigns aim to raise awareness about topics considered taboo or laden with societal discomfort, employing inventive and attention-grabbing strategies that capture public attention.
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Quick case – DISEASES DILEMMA
Tags: Awareness, Brand Activation, dillema, Engagement, Health, Interactive, OOH, Public Health, Smart Use of Media, Sparks Conversation. DISEASES DILEMMA (Australia) Medical research organization poses as charity Sophie’s Choice, leading to AU$19m ($13.8m) in donations. Brief Description The Garvan Institute of Medical Research in Australia aimed to raise awareness, consideration, and funding for its cause among […]
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Quick case – THE COLLAPSE (SPAIN)
Tags: Analogies, Awareness, Brand Activation, Brand-Led Education, Health, OOH, Pharma, PR, Public Health, Sent, Sparks Conversation, Visual. THE COLLAPSE (SPAIN) Daiichi Sankyo puts cholesterol clogs the streets of Spain Brief Description The idea was to make the high cholesterol problem visible to clearly show society the risks of high cholesterol levels in our arteries. So […]
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Quick Case – INJECTABLE BILLBOARDS (CANADA)
Tags: Ad Campaign, Awareness, Health, Health Awareness, OOH, Self Esteem, Sparks Conversation, Teens. INJECTABLE BILLBOARDS (CANADA) Dove makes a billboard out of syringes to pierce toxic beauty trends among teens Brief Description Even though their faces are still developing, an alarming number of 14-to-17-year-olds are resorting to extreme measures to alter their appearances. The rapid […]
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