Cannes Lions held for the 71st year its Cannes Lions, in the south of France. It is a week-long festival where visionary leaders inspire, cutting-edge companies unveil their creations, and the entire creative marketing community comes together to celebrate, learn, and collaborate on the future of the industry.
Public health campaigns often struggle to reach low-income communities where resources and access to healthcare are limited. Traditional methods may require expensive equipment or clinical settings, creating a barrier for those who need it most.
Forget the endless scrolling and mindless entertainment. This weekly Abbove edition dives into the positive power of media and social media. We’ll explore innovative campaigns that transcend the usual noise, using creative strategies to educate, empower, and redefine how people engage with vital topics.
This weekly edition is dedicated to the fascinating realm of edutainment – the fusion of
entertainment, music, and humor to educate, engage, and empower audiences on vital
health topics. In this issue, we explore innovative campaigns that leverage the power of
creativity to spark conversations and drive meaningful change.