Tag: Interactive
Playful Participation: Empowering Health Through Interaction and Instant Health Checks
Healthcare is undergoing a playful revolution, making health awareness not just important, but fun and accessible. Imagine a simple band-aid revealing your blood type during a routine exam, or a mobile game that doubles as a hearing test. These interactive campaigns are breaking the mold, transforming healthcare by engaging you in your well-being in a whole new way. Want to learn more? Check out this week’s inspiring case studies and how we can leverage this trend in Pharma marketing ➡
#pharma #digitalhealth #patientengagement #healthmarketing
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Quick case – DISEASES DILEMMA
Tags: Awareness, Brand Activation, dillema, Engagement, Health, Interactive, OOH, Public Health, Smart Use of Media, Sparks Conversation. DISEASES DILEMMA (Australia) Medical research organization poses as charity Sophie’s Choice, leading to AU$19m ($13.8m) in donations. Brief Description The Garvan Institute of Medical Research in Australia aimed to raise awareness, consideration, and funding for its cause among […]
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Harnessing Public Spaces for Health Advocacy: Innovative Campaigns That Spark Conversations
In recent years, healthcare companies have increasingly recognized the power of public spaces and streets as platforms for fostering public discourse on critical health issues.
Several noteworthy campaigns serve as prime examples of this trend, addressing topics such as depression, body image anxiety, high cholesterol, and medical research funding.
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