Tag: Innovation

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Health Awareness Sparks Conversation Patient Centric

GAMMA WAVE SOUND (JAPAN)

Gamma Wave Sound Transforms Dementia Care

marcello_magalhaes

Oct 17Oct 17

Beyond the Noise: The Power of Sound to Heal

Discover how innovative sound solutions are transforming health care worldwide! From Japan’s Gamma Wave Sound for dementia care to BENEE’s calming anthem for youth anxiety in New Zealand, and Babyshop’s soothing lullabies in Syria, these initiatives are making waves in mental health support.
#HealthInnovation #MentalHealthMatters #MusicForWellbeing #YouthSupport
#GlobalImpact

marcello_magalhaes

Oct 17Oct 17

Grand Prix Radio & Audio / Grand Prix PR: The Misheard Version (UK)

To promote its audiology services, Specsavers teamed up with 1980s popstar Rick Astley to launch a re-recording of his song ‘Never Gonna Give You Up’ – this time with some lyrics amusingly tweaked.

marcello_magalhaes

Jul 19Jul 19

Special Edition: Highlights from Cannes Lions 2024 – Vol.2

Last week, we explored the creativity and the remarkable rise of Health and Pharma categories at the 2024 Cannes Lions International Festival of Creativity. This week we highlight how Health and Pharma categories got a significant portion of the top awards in other categories – PR, Radio & Audio, Innovation and Design.

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Jul 18Jul 25

Grand Prix Pharma: Magnetic Stories (Portugal)

An unique approach that revolutionizes the pediatric MRI experience

marcello_magalhaes

Jul 11Jul 11

Special Editions: Highlights from Cannes Lions 2024 – Vol.1

Cannes Lions held for the 71st year its Cannes Lions, in the south of France. It is a week-long festival where visionary leaders inspire, cutting-edge companies unveil their creations, and the entire creative marketing community comes together to celebrate, learn, and collaborate on the future of the industry.

marcello_magalhaes

Jul 11Jul 14

HealthCare, Mental Health and MedTech – Special Edition: Highlights from SXSW 2024

SXSW is an annual festival in Austin, Texas. Considered one of the world’s most important innovation festivals, it serves as a melting pot of creativity, bringing together individuals from across the globe to share ideas and collaborate. The festival spans various domains, including technology, music, film, and more.

marcello_magalhaes

Apr 11Apr 12

Super Bowl 2024 Highlights and Pfizer’s Big Game Strategy

For the first time, Pfizer stepped onto the big stage of Super Bowl LVIII on February 2024 with a captivating commercial titled “Here’s to Science.” This 60-second ad, with an extended 90-second version available online, aimed to achieve several goals through its strategic approach and creative execution.

marcello_magalhaes

Mar 06Mar 07