Tag: Inclusion
Grand Prix Innovation: Voice2 Diabetes (India)
India grapples with a daunting challenge: the world’s second-highest number of diabetes cases, with over half remaining undiagnosed. Traditional blood tests pose hurdles – distance, cost, and lack of resources – particularly in rural areas. This is where “Voice to Diabetes” steps in, offering a groundbreaking solution.
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Special Edition: Highlights from Cannes Lions 2024 – Vol.2
Last week, we explored the creativity and the remarkable rise of Health and Pharma categories at the 2024 Cannes Lions International Festival of Creativity. This week we highlight how Health and Pharma categories got a significant portion of the top awards in other categories – PR, Radio & Audio, Innovation and Design.
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Special Editions: Highlights from Cannes Lions 2024 – Vol.1
Cannes Lions held for the 71st year its Cannes Lions, in the south of France. It is a week-long festival where visionary leaders inspire, cutting-edge companies unveil their creations, and the entire creative marketing community comes together to celebrate, learn, and collaborate on the future of the industry.
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From Viral Trends to Life-Changing Skills: Smart Uses of Media and Social Media for Good
Forget the endless scrolling and mindless entertainment. This weekly Abbove edition dives into the positive power of media and social media. We’ll explore innovative campaigns that transcend the usual noise, using creative strategies to educate, empower, and redefine how people engage with vital topics.
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ECZEMA EQUALITY, AVEENO BABY (PUERTO RICO)
Eczema looks different on every skin tone, but some are under represented. Eczema
affects individuals across all demographics, yet the representation in resources and
awareness often falls short for communities of color. When parents searched online “baby
eczema” the results were mostly babies with Caucasian skin.
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EQL BAND, PIONEERING INCLUSIVITY IN WEARABLE HEALTH TECH (US)
In the field of wearable technology, the EQL Band emerges as a beacon of inclusivity
and accuracy. This groundbreaking device confronts the prevalent bias in smartwatches,
particularly in heart rate monitoring on darker skin tones.
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