Tag: Humor

Tags:

Health Awareness Sparks Conversation Patient Centric

LIVER CHECK (POLAND)

Bypass Denial: Sanofi Uses Humor to Get Polish Men Talking Health

marcello_magalhaes

Nov 18Nov 18

The Other Prostate Check (UK)

Forget the Finger: Prost8 Tackles Prostate Cancer with a Humorous Punch

marcello_magalhaes

Nov 17Nov 18

Test-Icles (MEXICO)

A pregnancy test that can save men’s lives

marcello_magalhaes

Nov 17Nov 18

Shock Tactics: How Unconventional Methods Are Changing Men’s Health

Find out how unconventional methods are changing the game for men’s health! From pregnancy tests to car analogies, these innovative campaigns are breaking down barriers and promoting wellness. Don’t miss our latest edition of ABBOVE for insights on how to create engaging and effective marketing for men’s health.

marcello_magalhaes

Nov 17Dec 12

FASHION CRAMPS (UK)

Runway Relief: Buscopan Combats IBS with a Fashionably Funny Campaign

marcello_magalhaes

Jul 25Jul 25

Runway Chic Meets Real-World Health Concerns: How Brands Are Using Fashion to Connect with Patients

This week we show how fashion is revolutionizing healthcare marketing. From raising awareness to fostering empathy, these campaigns are changing the game.
➡ Read all about it in our latest newsletter!

marcello_magalhaes

Jul 25Jul 25

TENA MEN, KEEP CONTROL (UK)

From Shame to Empowerment: How TENA Men’s Campaign Reframed Incontinence

marcello_magalhaes

Jun 20Jun 20

The Power of Subtlety: How Less Can Be More in Healthcare/Pharma Advertising

The health and pharmaceutical industry has a lot to communicate – product features, benefits, and sometimes even delicate topics. And, traditionally, healthcare advertising relies on a direct approach, which not always results in enjoyable or memorable ads for the viewers.

marcello_magalhaes

Jun 20Jun 27