Last week, we explored the creativity and the remarkable rise of Health and Pharma categories at the 2024 Cannes Lions International Festival of Creativity. This week we highlight how Health and Pharma categories got a significant portion of the top awards in other categories – PR, Radio & Audio, Innovation and Design.
Public health campaigns often struggle to reach low-income communities where resources and access to healthcare are limited. Traditional methods may require expensive equipment or clinical settings, creating a barrier for those who need it most.