This week’s edition explores how unconventional channels can be leveraged to deliver powerful health messages. We brought three campaigns that transformed nails into platforms for promoting self-breast exams, detecting skin cancer, and even reimagining surgical procedures. Discover how these campaigns have redefined health communication and inspired innovative approaches to engaging audiences.
#healthawareness #marketinginsights #inspiration
NHS Blood and Transplant have an urgent shortage of pediatric organ donors, with 233 children on the waiting list for a transplant. The Waiting to Live campaign made this invisible wait public, telling the real-life stories of children seeking a lifesaving donation.
This week’s edition allows us to learn from groundbreaking case studies that have revolutionized the way we approach organ donation. From leveraging technology to understanding cultural nuances, these examples offer invaluable insights for marketers seeking to create impactful campaigns. Uncover the secrets to building emotional connections, driving behavior change, and ultimately saving lives.