Tag: Health
Empathy Unveiled: Addressing Gender and Racial Disparities in Pain Treatment
In healthcare, empathy takes center stage, prompting a closer examination of gender and racial disparities in pain treatment. Several impactful campaigns have shed light on these inequities in recent years, fostering a global conversation about the importance of empathy, understanding, and equal access to pain relief.
marcello_magalhaes
Quick case – DISEASES DILEMMA
Tags: Awareness, Brand Activation, dillema, Engagement, Health, Interactive, OOH, Public Health, Smart Use of Media, Sparks Conversation. DISEASES DILEMMA (Australia) Medical research organization poses as charity Sophie’s Choice, leading to AU$19m ($13.8m) in donations. Brief Description The Garvan Institute of Medical Research in Australia aimed to raise awareness, consideration, and funding for its cause among […]
marcello_magalhaes
Quick case – THE COLLAPSE (SPAIN)
Tags: Analogies, Awareness, Brand Activation, Brand-Led Education, Health, OOH, Pharma, PR, Public Health, Sent, Sparks Conversation, Visual. THE COLLAPSE (SPAIN) Daiichi Sankyo puts cholesterol clogs the streets of Spain Brief Description The idea was to make the high cholesterol problem visible to clearly show society the risks of high cholesterol levels in our arteries. So […]
marcello_magalhaes
Quick Case – INJECTABLE BILLBOARDS (CANADA)
Tags: Ad Campaign, Awareness, Health, Health Awareness, OOH, Self Esteem, Sparks Conversation, Teens. INJECTABLE BILLBOARDS (CANADA) Dove makes a billboard out of syringes to pierce toxic beauty trends among teens Brief Description Even though their faces are still developing, an alarming number of 14-to-17-year-olds are resorting to extreme measures to alter their appearances. The rapid […]
marcello_magalhaes
Harnessing Public Spaces for Health Advocacy: Innovative Campaigns That Spark Conversations
In recent years, healthcare companies have increasingly recognized the power of public spaces and streets as platforms for fostering public discourse on critical health issues.
Several noteworthy campaigns serve as prime examples of this trend, addressing topics such as depression, body image anxiety, high cholesterol, and medical research funding.
marcello_magalhaes
Pfizer in Super Bowl: The Super Game Strategy
For the first time, Pfizer stepped onto the big stage of Super Bowl LVIII on February 2024 with a captivating commercial titled “Here’s to Science.” This 60-second ad, with an extended 90-second version available online, aimed to achieve several goals through its strategic approach and creative execution.
marcello_magalhaes
Super Bowl 2024 Highlights and Pfizer’s Big Game Strategy
For the first time, Pfizer stepped onto the big stage of Super Bowl LVIII on February 2024 with a captivating commercial titled “Here’s to Science.” This 60-second ad, with an extended 90-second version available online, aimed to achieve several goals through its strategic approach and creative execution.
marcello_magalhaes