Tag: Health
Consumerization of Healthcare Series: Shifting from Products to Patients (ed.#1)
The pharmaceutical industry has historically focused on developing and marketing products to treat specific diseases or conditions. This approach often viewed patients as passive treatment recipients with limited involvement in their healthcare journey.
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HealthCare, Mental Health and MedTech – Special Edition: Highlights from SXSW 2024
SXSW is an annual festival in Austin, Texas. Considered one of the world’s most important innovation festivals, it serves as a melting pot of creativity, bringing together individuals from across the globe to share ideas and collaborate. The festival spans various domains, including technology, music, film, and more.
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Beyond Stigma: Innovative Guerrilla Strategies in Health Awareness
In the context of health awareness campaigns, a powerful and often unconventional approach has emerged—guerrilla tactics designed to confront and dismantle the stigma surrounding sensitive health issues. These campaigns aim to raise awareness about topics considered taboo or laden with societal discomfort, employing inventive and attention-grabbing strategies that capture public attention.
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