Tag: Equality
Quick Case – SUPERHUMANS (UK)
In 2021, UK public broadcasting network Channel 4 launched the third iteration of its Superhumans campaign to promote its coverage of the 2020 Tokyo Paralympic Games – a competition it has broadcast since the London Games in 2012. The campaign had two goals, which Channel 4 has been working towards refining since the London Games in 2012: to garner an audience for the Paralympic Games and to change people’s attitudes about disabilities, especially in sports.
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Quick Case – THE 9TH LANE (FRANCE)
For the first time in the history of the Olympic games, the final of the 50m freestyle
brought together nine participants – eight Olympic finalists and French Paralympic
swimmer Laurent Chardard. On the 1st of August at 3.30 am, Laurent competed against the world’s best swimmers in Lane 9 in a pool dedicated to this unique event.
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