Tag: Empathy
Big Tech Approaches to Health, Health Tech Solutions and its Communications
The lines between Big Tech and healthcare are blurring! Our latest edition of
Abbove explores how tech giants are creating innovative solutions that empower patients, from AI-powered assistants to emotionally resonant campaigns. We delve into the power of storytelling, the importance of data privacy in healthcare, and how pharma marketers can leverage these trends to craft impactful and patient-centric strategies.
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Runway Chic Meets Real-World Health Concerns: How Brands Are Using Fashion to Connect with Patients
This week we show how fashion is revolutionizing healthcare marketing. From raising awareness to fostering empathy, these campaigns are changing the game.
➡ Read all about it in our latest newsletter!
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The Power of Subtlety: How Less Can Be More in Healthcare/Pharma Advertising
The health and pharmaceutical industry has a lot to communicate – product features, benefits, and sometimes even delicate topics. And, traditionally, healthcare advertising relies on a direct approach, which not always results in enjoyable or memorable ads for the viewers.
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Consumerization of Health Series: New Ways to Connect and Provide Health (ed.#2)
The healthcare landscape is witnessing a fundamental transformation in the patient-doctor relationship and the delivery of health services.
Gone are the days of unquestioned medical authority; a more collaborative dynamic is emerging where patients are empowered to take a more active role in their health. This revolution is largely fueled by technology, reshaping how patients access information and interact with their healthcare providers.
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