Tag: Digital
Self-Medication: Creative Impact for Both Prevention and Consequence Management
This week’s edition explores creative ways to promote responsible medication use. From innovative packaging to helpline heroes, discover how pharma & NGOs are tackling self-medication for better health outcomes.
#SelfMedAwareness #PharmaInnovation #PublicHealth
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Hacking Healthcare Marketing: How Brands are Reaching Teens & Young Adults
Let’s ditch the outdated scripts and one-size-fits-all messages. In the world of healthcare marketing, capturing the attention of teens and young adults requires a fresh approach. This issue of Hacking Healthcare Marketing dives into three innovative campaigns that are breaking the mold. Get ready to discover strategies that go beyond traditional advertising and instead build engagement, empower with knowledge, and redefine how young people perceive healthcare topics.
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Consumerization of Healthcare Series: Shifting from Products to Patients (ed.#1)
The pharmaceutical industry has historically focused on developing and marketing products to treat specific diseases or conditions. This approach often viewed patients as passive treatment recipients with limited involvement in their healthcare journey.
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