Last week, we explored the creativity and the remarkable rise of Health and Pharma categories at the 2024 Cannes Lions International Festival of Creativity. This week we highlight how Health and Pharma categories got a significant portion of the top awards in other categories – PR, Radio & Audio, Innovation and Design.
Cannes Lions held for the 71st year its Cannes Lions, in the south of France. It is a week-long festival where visionary leaders inspire, cutting-edge companies unveil their creations, and the entire creative marketing community comes together to celebrate, learn, and collaborate on the future of the industry.
Forget the endless scrolling and mindless entertainment. This weekly Abbove edition dives into the positive power of media and social media. We’ll explore innovative campaigns that transcend the usual noise, using creative strategies to educate, empower, and redefine how people engage with vital topics.
As part of an effort to change its public image from corporate to more human and relatable, Sanofi is sponsoring the upcoming Olympic and Paralympic Games Paris 2024, reaching a wider audience and showcasing their new approach.
This weekly edition is dedicated to the fascinating realm of edutainment – the fusion of
entertainment, music, and humor to educate, engage, and empower audiences on vital
health topics. In this issue, we explore innovative campaigns that leverage the power of
creativity to spark conversations and drive meaningful change.
Eczema looks different on every skin tone, but some are under represented. Eczema
affects individuals across all demographics, yet the representation in resources and
awareness often falls short for communities of color. When parents searched online “baby
eczema” the results were mostly babies with Caucasian skin.
