Tag: DE&I
Type Talks: How Fonts Can Make a World of Difference in Healthcare
Beyond aesthetics, fonts hold surprising power in healthcare marketing.
Explore how campaigns used typefaces to raise awareness for health issues,
promote inclusivity for diverse audiences, and even spark design innovation.
Learn how strategic font choices can elevate your communication and patient engagement in our weekly edition! #healthcaremarketing #typography #patientcentricity #innovation #accessibility
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Big Tech Approaches to Health, Health Tech Solutions and its Communications
The lines between Big Tech and healthcare are blurring! Our latest edition of
Abbove explores how tech giants are creating innovative solutions that empower patients, from AI-powered assistants to emotionally resonant campaigns. We delve into the power of storytelling, the importance of data privacy in healthcare, and how pharma marketers can leverage these trends to craft impactful and patient-centric strategies.
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Runway Chic Meets Real-World Health Concerns: How Brands Are Using Fashion to Connect with Patients
This week we show how fashion is revolutionizing healthcare marketing. From raising awareness to fostering empathy, these campaigns are changing the game.
➡ Read all about it in our latest newsletter!
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Grand Prix Innovation: Voice2 Diabetes (India)
India grapples with a daunting challenge: the world’s second-highest number of diabetes cases, with over half remaining undiagnosed. Traditional blood tests pose hurdles – distance, cost, and lack of resources – particularly in rural areas. This is where “Voice to Diabetes” steps in, offering a groundbreaking solution.
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