Tag: Defy Stereotypes
Considering What ? (UK)
As part of a long term continuous effort, Channel 4 aims to redefine public perception of Paralympic athletes as world-class competitors, not simply individuals overcoming disability. Their “Considering What?” campaign highlights the athleticism of Paralympians by showcasing their battles against fundamental forces like gravity.
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Diversity, Equity & Inclusion and Mental Health at 2024 Paris Games
Our latest edition is all about the key takeaways from the Paris 2024 Olympic and Paralympic Games. From the inspiring showcase of diversity and inclusion to the growing emphasis on athlete mental health. These events offer valuable insights for the pharmaceutical industry. We explore how brands can leverage these trends to create impactful campaigns that resonate with a diverse audience. Join the conversation with #Paris2024 #Olympics #Paralympics #pharmamarketing #DEI #mentalhealth #healthcare.
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