Tag: Cultural Relevance
Beyond the Wait: Innovative Approaches to Organ Donation
This week’s edition allows us to learn from groundbreaking case studies that have revolutionized the way we approach organ donation. From leveraging technology to understanding cultural nuances, these examples offer invaluable insights for marketers seeking to create impactful campaigns. Uncover the secrets to building emotional connections, driving behavior change, and ultimately saving lives.
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Special Edition: Highlights from Cannes Lions 2024 – Vol.2
Last week, we explored the creativity and the remarkable rise of Health and Pharma categories at the 2024 Cannes Lions International Festival of Creativity. This week we highlight how Health and Pharma categories got a significant portion of the top awards in other categories – PR, Radio & Audio, Innovation and Design.
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Low-Tech Tools, Big Impact: How Brands Are Democratizing Healthcare
Public health campaigns often struggle to reach low-income communities where resources and access to healthcare are limited. Traditional methods may require expensive equipment or clinical settings, creating a barrier for those who need it most.
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IT TAKES TWO – KIDNEY DISEASE (US)
In order to emphasize the importance of testing and early diagnosis for kidney disease, particularly in patients with type 2 diabetes or high blood pressure, music videos with a remixed version of the rap classic “It Takes Two” were created by musician Rob Base.
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