Tag: Consumerization of Health

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Health Awareness Sparks Conversation Patient Centric

The Greatest, Apple (Global)

Apple’s “The Greatest” commercial is a stunning display of consumer empowerment within healthcare. The ad features diverse individuals using Apple technology to overcome obstacles related to vision, hearing, mobility, and cognitive difficulties.

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Apr 19Apr 19

Consumerization of Healthcare Series: Shifting from Products to Patients (ed.#1)

The pharmaceutical industry has historically focused on developing and marketing products to treat specific diseases or conditions. This approach often viewed patients as passive treatment recipients with limited involvement in their healthcare journey.

marcello_magalhaes

Apr 15May 02