Tag: Brand-Led Solution
Innovate, Inspire, Influence: Creative Health Awareness and Advocacy Strategies
In a landscape where health campaigns often seek innovative ways to engage audiences
and address critical issues, several recent initiatives stand out for their creative
approaches and impactful messaging. Despite their diverse focuses and target
demographics, these campaigns share common threads that underscore broader trends
in healthcare marketing and advocacy.
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ECZEMA EQUALITY, AVEENO BABY (PUERTO RICO)
Eczema looks different on every skin tone, but some are under represented. Eczema
affects individuals across all demographics, yet the representation in resources and
awareness often falls short for communities of color. When parents searched online “baby
eczema” the results were mostly babies with Caucasian skin.
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EQL BAND, PIONEERING INCLUSIVITY IN WEARABLE HEALTH TECH (US)
In the field of wearable technology, the EQL Band emerges as a beacon of inclusivity
and accuracy. This groundbreaking device confronts the prevalent bias in smartwatches,
particularly in heart rate monitoring on darker skin tones.
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Empowering Innovation for Equitable Health
The healthcare landscape is undergoing a transformative shift, with a renewed focus on
inclusivity and equitable access.
This week’s edition of Empowering Innovation for Equitable Health celebrates three
pioneering initiatives that redefine the boundaries of medical advancement.
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