Tag: Brand-Led Solution
Type Talks: How Fonts Can Make a World of Difference in Healthcare
Beyond aesthetics, fonts hold surprising power in healthcare marketing.
Explore how campaigns used typefaces to raise awareness for health issues,
promote inclusivity for diverse audiences, and even spark design innovation.
Learn how strategic font choices can elevate your communication and patient engagement in our weekly edition! #healthcaremarketing #typography #patientcentricity #innovation #accessibility
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Big Tech Approaches to Health, Health Tech Solutions and its Communications
The lines between Big Tech and healthcare are blurring! Our latest edition of
Abbove explores how tech giants are creating innovative solutions that empower patients, from AI-powered assistants to emotionally resonant campaigns. We delve into the power of storytelling, the importance of data privacy in healthcare, and how pharma marketers can leverage these trends to craft impactful and patient-centric strategies.
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Grand Prix Innovation: Voice2 Diabetes (India)
India grapples with a daunting challenge: the world’s second-highest number of diabetes cases, with over half remaining undiagnosed. Traditional blood tests pose hurdles – distance, cost, and lack of resources – particularly in rural areas. This is where “Voice to Diabetes” steps in, offering a groundbreaking solution.
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Special Edition: Highlights from Cannes Lions 2024 – Vol.2
Last week, we explored the creativity and the remarkable rise of Health and Pharma categories at the 2024 Cannes Lions International Festival of Creativity. This week we highlight how Health and Pharma categories got a significant portion of the top awards in other categories – PR, Radio & Audio, Innovation and Design.
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