Tag: Brand Awareness
Special Editions: Highlights from Cannes Lions 2024 – Vol.1
Cannes Lions held for the 71st year its Cannes Lions, in the south of France. It is a week-long festival where visionary leaders inspire, cutting-edge companies unveil their creations, and the entire creative marketing community comes together to celebrate, learn, and collaborate on the future of the industry.
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The Power of Subtlety: How Less Can Be More in Healthcare/Pharma Advertising
The health and pharmaceutical industry has a lot to communicate – product features, benefits, and sometimes even delicate topics. And, traditionally, healthcare advertising relies on a direct approach, which not always results in enjoyable or memorable ads for the viewers.
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Hacking Healthcare Marketing: How Brands are Reaching Teens & Young Adults
Let’s ditch the outdated scripts and one-size-fits-all messages. In the world of healthcare marketing, capturing the attention of teens and young adults requires a fresh approach. This issue of Hacking Healthcare Marketing dives into three innovative campaigns that are breaking the mold. Get ready to discover strategies that go beyond traditional advertising and instead build engagement, empower with knowledge, and redefine how young people perceive healthcare topics.
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