Tag: Brand Activation
JINGLE THERAPY (PUERTO RICO)
The Puerto Rican Alzheimer’s Association, in collaboration with the Spanish Broadcasting System – SBS – radio stations, turned the 80-year archive of the radio into a non-pharmacological therapy to help improve the lives of patients living with neurodegenerative disease. The solution is a playlist of old radio jingles, curated based on patient age to remind them of their childhood.
marcello_magalhaes
Quick case – DISEASES DILEMMA
Tags: Awareness, Brand Activation, dillema, Engagement, Health, Interactive, OOH, Public Health, Smart Use of Media, Sparks Conversation. DISEASES DILEMMA (Australia) Medical research organization poses as charity Sophie’s Choice, leading to AU$19m ($13.8m) in donations. Brief Description The Garvan Institute of Medical Research in Australia aimed to raise awareness, consideration, and funding for its cause among […]
marcello_magalhaes
Quick case – THE COLLAPSE (SPAIN)
Tags: Analogies, Awareness, Brand Activation, Brand-Led Education, Health, OOH, Pharma, PR, Public Health, Sent, Sparks Conversation, Visual. THE COLLAPSE (SPAIN) Daiichi Sankyo puts cholesterol clogs the streets of Spain Brief Description The idea was to make the high cholesterol problem visible to clearly show society the risks of high cholesterol levels in our arteries. So […]
marcello_magalhaes
Harnessing Public Spaces for Health Advocacy: Innovative Campaigns That Spark Conversations
In recent years, healthcare companies have increasingly recognized the power of public spaces and streets as platforms for fostering public discourse on critical health issues.
Several noteworthy campaigns serve as prime examples of this trend, addressing topics such as depression, body image anxiety, high cholesterol, and medical research funding.
marcello_magalhaes
Pfizer in Super Bowl: The Super Game Strategy
For the first time, Pfizer stepped onto the big stage of Super Bowl LVIII on February 2024 with a captivating commercial titled “Here’s to Science.” This 60-second ad, with an extended 90-second version available online, aimed to achieve several goals through its strategic approach and creative execution.
marcello_magalhaes
