Tag: Brand Activation

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Health Awareness Sparks Conversation Patient Centric

THE UNWEARABLE COLLECTION (US)

A fashion line based on the experiences of patients living with generalized pustular psoriasis (GPP)

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Jul 25Jul 25

Runway Chic Meets Real-World Health Concerns: How Brands Are Using Fashion to Connect with Patients

This week we show how fashion is revolutionizing healthcare marketing. From raising awareness to fostering empathy, these campaigns are changing the game.
➡ Read all about it in our latest newsletter!

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Jul 25Jul 25

Grand Prix Design: Sightwalks (PERU)

While not a medical company, the Peruvian cement brand Sol is making a significant impact on public health with their innovative “Sightwalks” project.

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Jul 19Jul 19

Special Edition: Highlights from Cannes Lions 2024 – Vol.2

Last week, we explored the creativity and the remarkable rise of Health and Pharma categories at the 2024 Cannes Lions International Festival of Creativity. This week we highlight how Health and Pharma categories got a significant portion of the top awards in other categories – PR, Radio & Audio, Innovation and Design.

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Jul 18Jul 25

HealthCare, Mental Health and MedTech – Special Edition: Highlights from SXSW 2024

SXSW is an annual festival in Austin, Texas. Considered one of the world’s most important innovation festivals, it serves as a melting pot of creativity, bringing together individuals from across the globe to share ideas and collaborate. The festival spans various domains, including technology, music, film, and more.

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Apr 11Apr 12

NoMoPox (UK)

In the UK, the LGBTQIA+ community was disproportionately affected by an epidemic of Monkeypox, not helped by the UK media having pushed a narrative full of stigma and a slow second-dose vaccine rollout.

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Apr 04Apr 19

Beyond Stigma: Innovative Guerrilla Strategies in Health Awareness

In the context of health awareness campaigns, a powerful and often unconventional approach has emerged—guerrilla tactics designed to confront and dismantle the stigma surrounding sensitive health issues. These campaigns aim to raise awareness about topics considered taboo or laden with societal discomfort, employing inventive and attention-grabbing strategies that capture public attention.

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Apr 04Apr 15

SAFELIST (CHILE)

Movistar created a playlist that transforms Spotify lyrics into a company and safety tool for women when traveling alone in a taxi at night .

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Mar 28Apr 25

JINGLE THERAPY (PUERTO RICO)

The Puerto Rican Alzheimer’s Association, in collaboration with the Spanish Broadcasting System – SBS – radio stations, turned the 80-year archive of the radio into a non-pharmacological therapy to help improve the lives of patients living with neurodegenerative disease. The solution is a playlist of old radio jingles, curated based on patient age to remind them of their childhood.

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Mar 28Apr 03