Tag: Awareness
From Viral Trends to Life-Changing Skills: Smart Uses of Media and Social Media for Good
Forget the endless scrolling and mindless entertainment. This weekly Abbove edition dives into the positive power of media and social media. We’ll explore innovative campaigns that transcend the usual noise, using creative strategies to educate, empower, and redefine how people engage with vital topics.
marcello_magalhaes
The Power of Subtlety: How Less Can Be More in Healthcare/Pharma Advertising
The health and pharmaceutical industry has a lot to communicate – product features, benefits, and sometimes even delicate topics. And, traditionally, healthcare advertising relies on a direct approach, which not always results in enjoyable or memorable ads for the viewers.
marcello_magalhaes
Hacking Healthcare Marketing: How Brands are Reaching Teens & Young Adults
Let’s ditch the outdated scripts and one-size-fits-all messages. In the world of healthcare marketing, capturing the attention of teens and young adults requires a fresh approach. This issue of Hacking Healthcare Marketing dives into three innovative campaigns that are breaking the mold. Get ready to discover strategies that go beyond traditional advertising and instead build engagement, empower with knowledge, and redefine how young people perceive healthcare topics.
marcello_magalhaes
From Meds to Medals: Sanofi’s Inspiring Partnership with Paris 2024
As part of an effort to change its public image from corporate to more human and relatable, Sanofi is sponsoring the upcoming Olympic and Paralympic Games Paris 2024, reaching a wider audience and showcasing their new approach.
marcello_magalhaes
