Tag: Awareness
Low-Tech Tools, Big Impact: How Brands Are Democratizing Healthcare
Public health campaigns often struggle to reach low-income communities where resources and access to healthcare are limited. Traditional methods may require expensive equipment or clinical settings, creating a barrier for those who need it most.
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From Viral Trends to Life-Changing Skills: Smart Uses of Media and Social Media for Good
Forget the endless scrolling and mindless entertainment. This weekly Abbove edition dives into the positive power of media and social media. We’ll explore innovative campaigns that transcend the usual noise, using creative strategies to educate, empower, and redefine how people engage with vital topics.
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The Power of Subtlety: How Less Can Be More in Healthcare/Pharma Advertising
The health and pharmaceutical industry has a lot to communicate – product features, benefits, and sometimes even delicate topics. And, traditionally, healthcare advertising relies on a direct approach, which not always results in enjoyable or memorable ads for the viewers.
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