Tag: Audio
The Power of Subtlety: How Less Can Be More in Healthcare/Pharma Advertising
The health and pharmaceutical industry has a lot to communicate – product features, benefits, and sometimes even delicate topics. And, traditionally, healthcare advertising relies on a direct approach, which not always results in enjoyable or memorable ads for the viewers.
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Innovate, Inspire, Influence: Creative Health Awareness and Advocacy Strategies
In a landscape where health campaigns often seek innovative ways to engage audiences
and address critical issues, several recent initiatives stand out for their creative
approaches and impactful messaging. Despite their diverse focuses and target
demographics, these campaigns share common threads that underscore broader trends
in healthcare marketing and advocacy.
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Unfear, Samsung (Global)
Hyperacusis, a heightened sensitivity to sounds, can be a profoundly distressing challenge for those living with autism. This condition can lead to fear, anxiety, and social isolation.
Samsung developed a unique tool that combines specialized earbud hardware with AI-driven software to modulate noise selectively. It provides a means for people living with autism to manage sensory overload and enhance their quality of life and overall well-being.
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