Discover how innovative sound solutions are transforming health care worldwide! From Japan’s Gamma Wave Sound for dementia care to BENEE’s calming anthem for youth anxiety in New Zealand, and Babyshop’s soothing lullabies in Syria, these initiatives are making waves in mental health support.
#HealthInnovation #MentalHealthMatters #MusicForWellbeing #YouthSupport
#GlobalImpact
This week’s edition explores how unconventional channels can be leveraged to deliver powerful health messages. We brought three campaigns that transformed nails into platforms for promoting self-breast exams, detecting skin cancer, and even reimagining surgical procedures. Discover how these campaigns have redefined health communication and inspired innovative approaches to engaging audiences.
#healthawareness #marketinginsights #inspiration
Last week, we explored the creativity and the remarkable rise of Health and Pharma categories at the 2024 Cannes Lions International Festival of Creativity. This week we highlight how Health and Pharma categories got a significant portion of the top awards in other categories – PR, Radio & Audio, Innovation and Design.
Cannes Lions held for the 71st year its Cannes Lions, in the south of France. It is a week-long festival where visionary leaders inspire, cutting-edge companies unveil their creations, and the entire creative marketing community comes together to celebrate, learn, and collaborate on the future of the industry.