This week’s edition allows us to learn from groundbreaking case studies that have revolutionized the way we approach organ donation. From leveraging technology to understanding cultural nuances, these examples offer invaluable insights for marketers seeking to create impactful campaigns. Uncover the secrets to building emotional connections, driving behavior change, and ultimately saving lives.
Cannes Lions held for the 71st year its Cannes Lions, in the south of France. It is a week-long festival where visionary leaders inspire, cutting-edge companies unveil their creations, and the entire creative marketing community comes together to celebrate, learn, and collaborate on the future of the industry.
Gilled Sciences, a research-based biopharmaceutical company focused on discovering, developing, and commercializing innovative medicines, used AI and sound analytics to turn the interviews of three women living with metastatic triple-negative breast cancer into works of art.