Tag: Ad Campaign
Every Part of You is Connected (Teladoc)
The “Every part of you is connected” advert by Teladoc Health emphasizes the need for holistic healthcare, where physical and mental well-being are intertwined. Teladoc Health facilitates this holistic approach by offering accessible online and phone-based healthcare services.
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Consumerization of Health Series: New Ways to Connect and Provide Health (ed.#2)
The healthcare landscape is witnessing a fundamental transformation in the patient-doctor relationship and the delivery of health services.
Gone are the days of unquestioned medical authority; a more collaborative dynamic is emerging where patients are empowered to take a more active role in their health. This revolution is largely fueled by technology, reshaping how patients access information and interact with their healthcare providers.
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Beyond Stigma: Innovative Guerrilla Strategies in Health Awareness
In the context of health awareness campaigns, a powerful and often unconventional approach has emerged—guerrilla tactics designed to confront and dismantle the stigma surrounding sensitive health issues. These campaigns aim to raise awareness about topics considered taboo or laden with societal discomfort, employing inventive and attention-grabbing strategies that capture public attention.
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JINGLE THERAPY (PUERTO RICO)
The Puerto Rican Alzheimer’s Association, in collaboration with the Spanish Broadcasting System – SBS – radio stations, turned the 80-year archive of the radio into a non-pharmacological therapy to help improve the lives of patients living with neurodegenerative disease. The solution is a playlist of old radio jingles, curated based on patient age to remind them of their childhood.
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