Tag: Accessibility
Big Tech Approaches to Health, Health Tech Solutions and its Communications
The lines between Big Tech and healthcare are blurring! Our latest edition of
Abbove explores how tech giants are creating innovative solutions that empower patients, from AI-powered assistants to emotionally resonant campaigns. We delve into the power of storytelling, the importance of data privacy in healthcare, and how pharma marketers can leverage these trends to craft impactful and patient-centric strategies.
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Grand Prix Innovation: Voice2 Diabetes (India)
India grapples with a daunting challenge: the world’s second-highest number of diabetes cases, with over half remaining undiagnosed. Traditional blood tests pose hurdles – distance, cost, and lack of resources – particularly in rural areas. This is where “Voice to Diabetes” steps in, offering a groundbreaking solution.
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Special Edition: Highlights from Cannes Lions 2024 – Vol.2
Last week, we explored the creativity and the remarkable rise of Health and Pharma categories at the 2024 Cannes Lions International Festival of Creativity. This week we highlight how Health and Pharma categories got a significant portion of the top awards in other categories – PR, Radio & Audio, Innovation and Design.
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From Viral Trends to Life-Changing Skills: Smart Uses of Media and Social Media for Good
Forget the endless scrolling and mindless entertainment. This weekly Abbove edition dives into the positive power of media and social media. We’ll explore innovative campaigns that transcend the usual noise, using creative strategies to educate, empower, and redefine how people engage with vital topics.
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Unfear, Samsung (Global)
Hyperacusis, a heightened sensitivity to sounds, can be a profoundly distressing challenge for those living with autism. This condition can lead to fear, anxiety, and social isolation.
Samsung developed a unique tool that combines specialized earbud hardware with AI-driven software to modulate noise selectively. It provides a means for people living with autism to manage sensory overload and enhance their quality of life and overall well-being.
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Consumerization of Healthcare Series: Shifting from Products to Patients (ed.#1)
The pharmaceutical industry has historically focused on developing and marketing products to treat specific diseases or conditions. This approach often viewed patients as passive treatment recipients with limited involvement in their healthcare journey.
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