Carol is a dynamic strategist, storyteller, and art lover passionate about connecting brands to the cultural landscape in meaningful and impactful ways. With a career spanning multinational advertising agencies and independent brand strategy consulting, Carol has developed a unique approach to establishing relevant and engaging communications. Throughout her advertising career, Carol has been driven by understanding human behavior and motivation and how art and communication can affect and change them. Her experience leading the deployment of strategies, campaigns, and tools across global markets for clients, including P&G and Unilever, and coordinating different communication disciplines has impacted results for clients such as VW, Clorox, and Chandon.

About this Seminar

A thought-provoking seminar dedicated to unraveling the relevance of creative awards and festivals in the professional landscape. This program delves into the impact, significance, and strategic considerations surrounding participation in creative awards and festivals.

Objectives

• Explore the significance of creative recognition on both individual and brand levels.
• Provide strategic considerations for evaluating and maximizing the impact of participation.
• Analyze case studies to derive insights and lessons from successful award-winning campaigns.