Mike has worked for more than 28 years in ad agencies like BBH, BBDO, and Lowe, and after that, he founded his consultancy. In his career, Mike won every major award open to planners and ran the planning for the UK’s largest ad agency, the USA’s largest ad client, and the world’s largest ad client/ad agency partnership.

About this Seminar

This seminar delves into the intricacies of identifying communication challenges, distinguishing them from business problems, exploring the hurdles and pitfalls, and drawing insights from real-world case studies.

Objectives

• Equip participants with a heightened awareness of the challenges in identifying communication problems.
• Provide practical tools and frameworks to navigate pitfalls effectively.
• Foster a proactive mindset for continuous improvement in communication strategies.
• Inspire through real-world examples, encouraging a culture of learning from successes and failures.