Category: weekly_report

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Health Awareness Sparks Conversation Patient Centric

Big Tech Approaches to Health, Health Tech Solutions and its Communications

The lines between Big Tech and healthcare are blurring! Our latest edition of
Abbove explores how tech giants are creating innovative solutions that empower patients, from AI-powered assistants to emotionally resonant campaigns. We delve into the power of storytelling, the importance of data privacy in healthcare, and how pharma marketers can leverage these trends to craft impactful and patient-centric strategies.

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Jul 31Aug 08

Runway Chic Meets Real-World Health Concerns: How Brands Are Using Fashion to Connect with Patients

This week we show how fashion is revolutionizing healthcare marketing. From raising awareness to fostering empathy, these campaigns are changing the game.
➡ Read all about it in our latest newsletter!

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Jul 25Jul 25

Special Edition: Highlights from Cannes Lions 2024 – Vol.2

Last week, we explored the creativity and the remarkable rise of Health and Pharma categories at the 2024 Cannes Lions International Festival of Creativity. This week we highlight how Health and Pharma categories got a significant portion of the top awards in other categories – PR, Radio & Audio, Innovation and Design.

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Jul 18Jul 25

Special Editions: Highlights from Cannes Lions 2024 – Vol.1

Cannes Lions held for the 71st year its Cannes Lions, in the south of France. It is a week-long festival where visionary leaders inspire, cutting-edge companies unveil their creations, and the entire creative marketing community comes together to celebrate, learn, and collaborate on the future of the industry.

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Jul 11Jul 14

Low-Tech Tools, Big Impact: How Brands Are Democratizing Healthcare

Public health campaigns often struggle to reach low-income communities where resources and access to healthcare are limited. Traditional methods may require expensive equipment or clinical settings, creating a barrier for those who need it most.

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Jul 04Jul 19

From Viral Trends to Life-Changing Skills: Smart Uses of Media and Social Media for Good

Forget the endless scrolling and mindless entertainment. This weekly Abbove edition dives into the positive power of media and social media. We’ll explore innovative campaigns that transcend the usual noise, using creative strategies to educate, empower, and redefine how people engage with vital topics.

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Jun 27Jun 28

The Power of Subtlety: How Less Can Be More in Healthcare/Pharma Advertising

The health and pharmaceutical industry has a lot to communicate – product features, benefits, and sometimes even delicate topics. And, traditionally, healthcare advertising relies on a direct approach, which not always results in enjoyable or memorable ads for the viewers.

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Jun 20Jun 27

Hacking Healthcare Marketing: How Brands are Reaching Teens & Young Adults

Let’s ditch the outdated scripts and one-size-fits-all messages. In the world of healthcare marketing, capturing the attention of teens and young adults requires a fresh approach. This issue of Hacking Healthcare Marketing dives into three innovative campaigns that are breaking the mold. Get ready to discover strategies that go beyond traditional advertising and instead build engagement, empower with knowledge, and redefine how young people perceive healthcare topics.

Category: weekly_report

Tags:

Big Tech Approaches to Health, Health Tech Solutions and its Communications

marcello_magalhaes

Runway Chic Meets Real-World Health Concerns: How Brands Are Using Fashion to Connect with Patients

marcello_magalhaes

Special Edition: Highlights from Cannes Lions 2024 – Vol.2

marcello_magalhaes

Special Editions: Highlights from Cannes Lions 2024 – Vol.1

marcello_magalhaes

Low-Tech Tools, Big Impact: How Brands Are Democratizing Healthcare

marcello_magalhaes

From Viral Trends to Life-Changing Skills: Smart Uses of Media and Social Media for Good

marcello_magalhaes

The Power of Subtlety: How Less Can Be More in Healthcare/Pharma Advertising

marcello_magalhaes

Hacking Healthcare Marketing: How Brands are Reaching Teens & Young Adults

marcello_magalhaes

From Meds to Medals: Sanofi’s Inspiring Partnership with Paris 2024

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