Category: weekly_report
From TikTok to Treatment: Breaking New Ground in Health Marketing
From TikTok to Treatment: Breaking New Ground in Health Marketing Discover how Genentech, AbbVie, and Bausch + Lomb are transforming health awareness with creative social media campaigns focused on TikTok. From boosting biomarker testing knowledge to soothing migraine relief and sparking eye-catching dance challenges, these brands are not only setting new standards in patient engagement, they are putting the patient at the center of their communication. Dive into their innovative approaches and see how they’re making a difference!
marcello_magalhaes
Shock Tactics: How Unconventional Methods Are Changing Men’s Health
Find out how unconventional methods are changing the game for men’s health! From pregnancy tests to car analogies, these innovative campaigns are breaking down barriers and promoting wellness. Don’t miss our latest edition of ABBOVE for insights on how to create engaging and effective marketing for men’s health.
marcello_magalhaes
Reframing the Conversation: Shifting Perceptions of Vaccination
From seasonal threats to a looming shingles risk, in this edition we feature campaigns that show how innovative strategies can boost vaccination rates and protect public health, by putting the patient at the center of their communication. #ShinglesAwareness #VaccineEducation #PublicHealth
marcello_magalhaes
Beyond the Noise: The Power of Sound to Heal
Discover how innovative sound solutions are transforming health care worldwide! From Japan’s Gamma Wave Sound for dementia care to BENEE’s calming anthem for youth anxiety in New Zealand, and Babyshop’s soothing lullabies in Syria, these initiatives are making waves in mental health support.
#HealthInnovation #MentalHealthMatters #MusicForWellbeing #YouthSupport
#GlobalImpact
marcello_magalhaes
The Power of Polish: Innovative Campaigns Using Nails for Health Awareness
This week’s edition explores how unconventional channels can be leveraged to deliver powerful health messages. We brought three campaigns that transformed nails into platforms for promoting self-breast exams, detecting skin cancer, and even reimagining surgical procedures. Discover how these campaigns have redefined health communication and inspired innovative approaches to engaging audiences.
#healthawareness #marketinginsights #inspiration
marcello_magalhaes
Beyond the Wait: Innovative Approaches to Organ Donation
This week’s edition allows us to learn from groundbreaking case studies that have revolutionized the way we approach organ donation. From leveraging technology to understanding cultural nuances, these examples offer invaluable insights for marketers seeking to create impactful campaigns. Uncover the secrets to building emotional connections, driving behavior change, and ultimately saving lives.
marcello_magalhaes
Playful Participation: Empowering Health Through Interaction and Instant Health Checks
Healthcare is undergoing a playful revolution, making health awareness not just important, but fun and accessible. Imagine a simple band-aid revealing your blood type during a routine exam, or a mobile game that doubles as a hearing test. These interactive campaigns are breaking the mold, transforming healthcare by engaging you in your well-being in a whole new way. Want to learn more? Check out this week’s inspiring case studies and how we can leverage this trend in Pharma marketing ➡
#pharma #digitalhealth #patientengagement #healthmarketing
marcello_magalhaes
Self-Medication: Creative Impact for Both Prevention and Consequence Management
This week’s edition explores creative ways to promote responsible medication use. From innovative packaging to helpline heroes, discover how pharma & NGOs are tackling self-medication for better health outcomes.
#SelfMedAwareness #PharmaInnovation #PublicHealth
marcello_magalhaes