From seasonal threats to a looming shingles risk, in this edition we feature campaigns that show how innovative strategies can boost vaccination rates and protect public health, by putting the patient at the center of their communication. #ShinglesAwareness #VaccineEducation #PublicHealth
Discover how innovative sound solutions are transforming health care worldwide! From Japan’s Gamma Wave Sound for dementia care to BENEE’s calming anthem for youth anxiety in New Zealand, and Babyshop’s soothing lullabies in Syria, these initiatives are making waves in mental health support.
#HealthInnovation #MentalHealthMatters #MusicForWellbeing #YouthSupport
#GlobalImpact
This week’s edition explores how unconventional channels can be leveraged to deliver powerful health messages. We brought three campaigns that transformed nails into platforms for promoting self-breast exams, detecting skin cancer, and even reimagining surgical procedures. Discover how these campaigns have redefined health communication and inspired innovative approaches to engaging audiences.
#healthawareness #marketinginsights #inspiration
This week’s edition allows us to learn from groundbreaking case studies that have revolutionized the way we approach organ donation. From leveraging technology to understanding cultural nuances, these examples offer invaluable insights for marketers seeking to create impactful campaigns. Uncover the secrets to building emotional connections, driving behavior change, and ultimately saving lives.
Healthcare is undergoing a playful revolution, making health awareness not just important, but fun and accessible. Imagine a simple band-aid revealing your blood type during a routine exam, or a mobile game that doubles as a hearing test. These interactive campaigns are breaking the mold, transforming healthcare by engaging you in your well-being in a whole new way. Want to learn more? Check out this week’s inspiring case studies and how we can leverage this trend in Pharma marketing ➡
#pharma #digitalhealth #patientengagement #healthmarketing
This week’s edition explores creative ways to promote responsible medication use. From innovative packaging to helpline heroes, discover how pharma & NGOs are tackling self-medication for better health outcomes.
#SelfMedAwareness #PharmaInnovation #PublicHealth
Our latest edition is all about the key takeaways from the Paris 2024 Olympic and Paralympic Games. From the inspiring showcase of diversity and inclusion to the growing emphasis on athlete mental health. These events offer valuable insights for the pharmaceutical industry. We explore how brands can leverage these trends to create impactful campaigns that resonate with a diverse audience. Join the conversation with #Paris2024 #Olympics #Paralympics #pharmamarketing #DEI #mentalhealth #healthcare.
Learn how Eli Lilly, Montefiore Einstein, and Figs are using sports and human connection to build stronger connections with audiences.
#pharmamarketing #healthcare #branding #storytelling #olympics #inspiration
Beyond aesthetics, fonts hold surprising power in healthcare marketing.
Explore how campaigns used typefaces to raise awareness for health issues,
promote inclusivity for diverse audiences, and even spark design innovation.
Learn how strategic font choices can elevate your communication and patient engagement in our weekly edition! #healthcaremarketing #typography #patientcentricity #innovation #accessibility